Having a brand is so much more than having a great logo. With the infinite choices available to today’s consumers, it’s becoming more important to find unique ways to connect emotionally with new and existing customers. Your brand is the foundation for your marketing strategy. Every aspect, from your website and corporate identity to video and content pieces, should be defined by your brand. The importance of building a strong brand is crucial to your company’s overall success. Each touch point is an opportunity to improve brand awareness and bring customers closer to you.