- Find out what’s working and stop wasting time and money on ineffective marketing tactics
- Review and improve your marketing efforts
- Turn prospects into loyal customers
- Understand the user journey and conversion path
- Understand what a customer is worth to your business
The great thing about digital marketing, and what sets it apart from traditional marketing tools, is the ability to report and track pretty much every customer action. Using tools like Google Analytics to its maximum potential, we can track how many times a message is shown, who saw it, if they did anything, what they did and even how many times they did it. Not only that, we can normally see where they’re from, what kind of device they’re using and even what browser they’re searching on. With other platforms, we can track a customer’s age, their interests, and even their previous buying behaviour.
At Heybridge, we use a range of analytics tools to help us deliver relevant insights on your digital marketing campaigns and refine our recommendations accordingly. We will monitor a campaign against a client’s S.M.A.R.T. objectives (Specific, Measurable, Accurate, Reliable and Timely)to ensure we are continuously delivering the expected results. The more we understand about a customer, the better equipped we are to serve them with targeted, meaningful messaging which will resonate and improve our marketing efforts.
To see how Heybridge can assist with your marketing strategy, get in touch today. We’re always delighted to meet and work with new clients, so we look forward to hearing from you.
- Website analytics
- Social media analytics
- Establish S.M.A.R.T. goals and achieve meaningful results
- Demonstrate ROI